Digital communication tools for online business.

Скорочена інформація про документ
dc.contributor.authorSokil, Yana
dc.contributor.authorСокіл, Яна Сергіївна
dc.contributor.authorSokil, Oleh
dc.contributor.authorСокіл, Олег Григорійович
dc.date.accessioned2023-12-13T18:58:01Z
dc.date.available2023-12-13T18:58:01Z
dc.date.issued2021
dc.description.sponsorshipThe modern economy environment and theoretical substantiation record the emergence of new marketing communication roles, increasingly actualizing the crucial role of building an online customer relationship management. The researchers note a steady decline in the effectiveness of traditional communication tools and media and the degree of trust in them for all the growing importance of Internet communications. Among the reasons the following are generalized: society information development and an increase in the audience of the Internet, a change in consumer psychology and consumer characteristics of millennials, striving for omnichannel, personalization of interaction and blurring of boundaries between online and offline space, an increase in the consumer communication activity and the intensity of their experience exchangeuk
dc.identifier.citationSokil Ya., Sokil O. Digital communication tools for online business. Digitalization of the economy as a factor of sustainable development : Materials of International scientific-practical conference (Mariupol, May 25-26, 2021 y.) / editorial board O. Khadzhynova [et al.] / SHEI “PSTU”. Mariupol : PSTU, 2021. С. 15-17uk
dc.identifier.urihttp://elar.tsatu.edu.ua/handle/123456789/17180
dc.language.isoenuk
dc.publisherMariupol : PSTUuk
dc.titleDigital communication tools for online business.uk
dc.title.alternativeІнструменти цифрового спілкування для онлайн-бізнесу.uk
dc.typeThesisuk

Файли

Контейнер файлів

Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
Sokil_2021.pdf
Розмір:
889.71 KB
Формат:
Adobe Portable Document Format
Опис:
Завантажити

Ліцензійна угода

Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
license.txt
Розмір:
1.71 KB
Формат:
Item-specific license agreed upon to submission
Опис:
Завантажити

Зібрання

Кафедра Фінансів, обліку і оподаткування