Influence of the one belt one road initiative on customer profile of food consumption in the digital age.

Abstract

Digitalization plays an essential role in forming new customer approaches to select channels of food supply. While some distributors look for short-term transportation, others require a wide variety to satisfy a customer. The number of customers, who search and evaluate products surfing the Internet, has been increasing for the last decade. In addition, enormous information on the Internet forms a new generation of digital-oriented persons who have the experience to compare products and evaluate them individually. Again, it is necessary to consider different consumer preferences in various countries among way one belt. They set particular criteria for suppling, such as spicy products, organic foods, rare or unique variety, and value-added products. In the digital age, consumers have changed their customer journey because they may purchase products abroad. If a person needs an exclusive good, he may order it using diverse online platforms.