Competitve position of the company in the market of dairy products and the ways of its improving

Abstract

Among the major ways for Ukraine to get out of economic crisis there is an intensive development of regional agrarian markets. Market of milk and dairy products in this respect is the integral part of agrarian market. The availability of competitive products and services does not promote for most of them to realize these advantages due to the lack of practice in using the entire set of measurements. In such a situation it becomes essential for each enterprise to analyze compatibility as well as to work out the effective means for its improving