Modern approaches for storytelling: case for european and asian producers.

dc.contributor.author	Ahrorov, F.,
dc.contributor.author	Legeza, Daria
dc.contributor.author	Легеза, Дар'я Георгіївна
dc.date.accessioned	2023-12-19T21:23:17Z
dc.date.available	2023-12-19T21:23:17Z
dc.date.issued	2021
dc.description.abstract	Storytelling creates a new format for conveying information to the customer in digital marketing. Firstly, it investigates the problem of society and reveals issues relevant to consumers. Secondly, quality storytelling personalizes the appeal, and the consumer understands that the brand decides exactly his need. Finally, storytelling inspires new ideas and innovation for other businesses.	uk
dc.identifier.citation	Ahrorov F., Legeza D. Modern approaches for storytelling: case for european and asian producers. Digital Business transformation: challenges and opportunities for partnership: Materials of International scientific-practical conference (Melitopol, September 9-10, 2021) / editorial board D.Legeza, Y. Sokil [et al.] / TSATU. Melitopol : LLC COLOR PRINT, 2021. С. 76-78	uk
dc.identifier.uri	http://elar.tsatu.edu.ua/handle/123456789/17228
dc.language.iso	en	uk
dc.publisher	Melitopol : LLC COLOR PRINT	uk
dc.title	Modern approaches for storytelling: case for european and asian producers.	uk
dc.title.alternative	Сучасні підходи до сторітелінгу: кейс для європейських та азіатських виробників.	uk
dc.type	Article	uk

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