Digital Inclusion of Tourism Business in the Conditions of Global Smartization: Potential, Mechanisms and Strategic Tools

Abstract

Introduction. The study examines the digital inclusion of the tourism industry amidst global smartization. This study is espe cially relevant given the transformative impact of smartization on economic systems and business models. The article aims to develop a criterion-based, three-dimensional framework for integrating digital technologies into the tourism industry under these conditions. Material and methods. The study employs a multi-dimensional methodology, integrating correlation-re gression analysis, econometric modeling, and a criterion-based format to evaluate the digital inclusion of tourism businesses. Data from global tourism reports and smartization indicators are used to analyze patterns of digital transformation. Results. Key findings include the determination of income from online bookings, the share of online travel companies' income by market segments, and the dynamics of digital technology integration in the global tourism industry. Smart systems, such as AI-driven platforms and big data analytics, are identified as key drivers of efficiency, enhanced customer experiences, and economic re silience. The study categorizes countries based on their levels of digital inclusion, highlighting disparities between developed and developing regions. Conclusions. Digital transformation is substantiated to reshape the tourism industry, contributing to global economic recovery and sustainable development. Smart technology integration fosters innovation, reduces operational costs, and enhances service quality. The research provides actionable insights for achieving long-term economic and environ mental benefits in the global tourism sector.