Конкурентостійкість підприємства як атрибут його конкурентоспроможності

Abstract

UK: В статті систематизовано підходи до визначення сутності «конкуренція», «конкурентоспроможність», «конкурентостійкість». Приділено увагу аналізу співвідношення понять: «конкурентостійкість», «конкурентоспроможність». Уточнено зміст даних понять. Доказано, що поняття «конкурентоспроможність» та «конкурентостійкість» не є однозначними, а тільки організаційна взаємодія «конкурентоздатності» та «конкурентоспроможності» може забезпечити конкурентостійкість соціально-економічних систем. EN: The article systematizes the approaches to the definition of the essence of "competition", "competitiveness", "competitiveness". Attention is paid to the analysis of the ratio of concepts: "competitiveness", "competitiveness". It is investigated that the "competition" on a certain part of the development of exonomic equivalents should be considered at different hierarchical levels. At the microeconomic level, the concept of "economic competition" should be considered as the relationship between economic entities formed on the sectoral markets in a dynamically developed economy, with a certain degree of control of the deposit, which appears in the examination and (or) the compliance with the most widespread features of the application capital, the conquest of the new ones, and the emergence of the present-day affiliate segments, the marketing of the sales channels and the benefits of trading. On the basis of the foregoing, we have investigated that the concepts of "competitiveness" and "competitiveness" are not identical. Under competitiveness, we understand the opportunism of resisting rivals, while making decisions aimed at performance, to achieve competitive advantage in the market. And under the competitiveness - organizational interaction of competitiveness and competitiveness. Competitiveness of the enterprise must be ensured by the following characteristics: a) high flexibility, which is capable of responding quickly to changes in the range, on the up-to-date product updates; b) high technological capacity of production, the ability to provide the required quality products at minimum costs; c) the necessary level and quality of after-sales support, taking into account the constantly growing needs of consumers; d) the ability to react promptly to production losses; e) an effective enterprise management system focused on ensuring its competitive advantage and able to respond to changes in the external and internal environment in real time.