Please use this identifier to cite or link to this item:
http://elar.tsatu.edu.ua/handle/123456789/17228| Title: | Modern approaches for storytelling: case for european and asian producers. |
| Other Titles: | Сучасні підходи до сторітелінгу: кейс для європейських та азіатських виробників. |
| Authors: | Ahrorov, F., Legeza, Daria Легеза, Дар'я Георгіївна Leheza, Daria |
| Issue Date: | 2021 |
| Publisher: | Melitopol : LLC COLOR PRINT |
| Citation: | Ahrorov F., Legeza D. Modern approaches for storytelling: case for european and asian producers. Digital Business transformation: challenges and opportunities for partnership: Materials of International scientific-practical conference (Melitopol, September 9-10, 2021) / editorial board D.Legeza, Y. Sokil [et al.] / TSATU. Melitopol : LLC COLOR PRINT, 2021. С. 76-78 |
| Abstract: | Storytelling creates a new format for conveying information to the customer in digital marketing. Firstly, it investigates the problem of society and reveals issues relevant to consumers. Secondly, quality storytelling personalizes the appeal, and the consumer understands that the brand decides exactly his need. Finally, storytelling inspires new ideas and innovation for other businesses. |
| URI: | http://elar.tsatu.edu.ua/handle/123456789/17228 |
| Appears in Collections: | кафедра Маркетинг |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Legeza2_.pdf | 5.67 MB | Adobe PDF | View/Open |
Show full item record
CORE Recommender
???jsp.display-item.check???
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.