Crucial challenges of digital marketing in companies of ag engineering industry.

Abstract

Farmers have been implementing approaches of Agriculture 4.0 for the last decades. Digital agriculture connects information between all players of the value chain from a supplier of raw materials to producers of final products [10, p.5]. Digitalization becomes a crucial issue to protect and ensure yields of crops. Mostly, agricultural managers used to exploit digital innovations in the monitoring of land quality, irrigation processes, fertilizing, and controlling of critical points of production. The new successful management system should cover all components of a value chain to connect digitally about the crucial points in time.