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http://elar.tsatu.edu.ua/handle/123456789/13738| Title: | Branding as a part of brand management |
| Authors: | Bondarenko, K. S. |
| Keywords: | branding;full-fledged brand;brand;design |
| Issue Date: | 2020 |
| Publisher: | ТДАТУ |
| Series/Report no.: | Матеріали VIII Всеукраїнської науково-технічної конференції магістрантів і студентів ТДАТУ за підсумками наукових досліджень 2020 року. Кафедра іноземної мови;С. 27-28 |
| Abstract: | It is not uncommon for company owners to ask marketing organizations to draw some logo, thinking that this is a full-fledged brand building. Not understanding the difference between definitions such as “branding” and “corporate identity”, a manager wastes his time and loses money |
| URI: | http://elar.tsatu.edu.ua/handle/123456789/13738 |
| Appears in Collections: | Публікації студентів |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Bondarenko K. 2020.pdf | 113.25 kB | Adobe PDF |  View/Open |
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