Please use this identifier to cite or link to this item:
http://elar.tsatu.edu.ua/handle/123456789/13738
Title: | Branding as a part of brand management |
Authors: | Bondarenko, K. S. |
Keywords: | branding;full-fledged brand;brand;design |
Issue Date: | 2020 |
Publisher: | ТДАТУ |
Series/Report no.: | Матеріали VIII Всеукраїнської науково-технічної конференції магістрантів і студентів ТДАТУ за підсумками наукових досліджень 2020 року. Кафедра іноземної мови;С. 27-28 |
Abstract: | It is not uncommon for company owners to ask marketing organizations to draw some logo, thinking that this is a full-fledged brand building. Not understanding the difference between definitions such as “branding” and “corporate identity”, a manager wastes his time and loses money |
URI: | http://elar.tsatu.edu.ua/handle/123456789/13738 |
Appears in Collections: | Публікації студентів |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Bondarenko K. 2020.pdf | 113.25 kB | Adobe PDF | View/Open |
Show full item record
CORE Recommender
???jsp.display-item.check???
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.