Corporate event as a way of the effective team building in the conditions of the globalization

Abstract

The author draws attention to the corporate culture as the key factor of the company’s successful work. The use of the corporate event is emphasized to be an inseparable part of the organizational culture of the company. The corporate event performs a number of functions, which are necessary for the formation of the system of internal communication in the company (it facilitates the restoration of the mental energy and spiritual balance of the employees; helps to resolve the contradictions, which arise in the team; establishes the individual's relationship with the community; creates a sense of the whole; increases the efficiency of the work; ascertains the achievements and success of the company, etc). Well-organized corporate event can become a powerful motivational incentive for the employees; moreover it can promote the building of an effective team.