Please use this identifier to cite or link to this item:
http://elar.tsatu.edu.ua/handle/123456789/10887
Title: | Reputation management: theoretical aspects in a modern company |
Authors: | Kryvonos, Iryna Кривонос, Ірина Анатоліївна Кривонос, Ирина Анатольевна Klimova, A. S. |
Keywords: | reputation management;top managers |
Issue Date: | 2020 |
Series/Report no.: | Матеріали Міжнародної наукової конференції «Science without borders»;(С. 40-42) |
Abstract: | In today's market economy, when there is a maximum diversity in goods and services, it is difficult for the consumer to determine the user of what brand he wants to be. Therefore, the image concern is a pressing issue for companies. Managers' attention to brand management begins to increase as they become aware of the impact that company brand has on the performance of a company. These circumstances determine the relevance of the topic of the study. |
URI: | http://elar.tsatu.edu.ua/handle/123456789/10887 |
Appears in Collections: | кафедра Іноземні мови |
Files in This Item:
File | Description | Size | Format | |
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Kryvonos_Klimova_Reputation_Rusnauka_30.03.-07.04.2020.pdf | 416 kB | Adobe PDF | View/Open |
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