Please use this identifier to cite or link to this item:
http://elar.tsatu.edu.ua/handle/123456789/5327
Title: | Higher education institution image management |
Authors: | Pedchenko, Anna Педченко, Анна Павлівна Педченко, Анна Павловна |
Keywords: | university;image management;managerial functions;management measures |
Issue Date: | 2015 |
Publisher: | Мелітополь: ТДАТУ |
Series/Report no.: | Проблеми та перспективи сталого розвитку АПК: матер. міжнар. наук.-практ. конф., (м. Мелітополь, 7-14 квітня 2015 р.);Т. 3 Економічні науки (С. 120-121) |
Abstract: | A list of managerial functions that can be used in the university image manage-ment is proposed. The basic approaches to image management are considered. The sequence of stages for realizing the university competitiveness management by means of image is provided. |
URI: | http://elar.tsatu.edu.ua/handle/123456789/5327 |
Appears in Collections: | Кафедра Економіки і бізнесу |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
ilovepdf_com-120-121.pdf | 182.08 kB | Adobe PDF | ![]() View/Open |
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