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http://elar.tsatu.edu.ua/handle/123456789/5327| Title: | Higher education institution image management |
| Authors: | Pedchenko, Anna Педченко, Анна Павлівна Педченко, Анна Павловна |
| Keywords: | university;image management;managerial functions;management measures |
| Issue Date: | 2015 |
| Publisher: | Мелітополь: ТДАТУ |
| Series/Report no.: | Проблеми та перспективи сталого розвитку АПК: матер. міжнар. наук.-практ. конф., (м. Мелітополь, 7-14 квітня 2015 р.);Т. 3 Економічні науки (С. 120-121) |
| Abstract: | A list of managerial functions that can be used in the university image manage-ment is proposed. The basic approaches to image management are considered. The sequence of stages for realizing the university competitiveness management by means of image is provided. |
| URI: | http://elar.tsatu.edu.ua/handle/123456789/5327 |
| Appears in Collections: | кафедра Підприємництво, торгівля та біржова діяльність |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ilovepdf_com-120-121.pdf | 182.08 kB | Adobe PDF |  View/Open |
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