Higher education institution image management
Вантажиться...
Дата
Автори
Pedchenko, Anna
Педченко, Анна Павлівна
Педченко, Анна Павловна
Назва журналу
Номер ISSN
Назва тому
ORCID
Видавець
Мелітополь: ТДАТУ
Анотація
A list of managerial functions that can be used in the university image manage-ment is proposed. The basic approaches to image management are considered. The sequence of stages for realizing the university competitiveness management by means of image is provided.