Основні напрямки і проблеми розвитку сучасного товарознавства

Abstract

UA: Визначено сутність товарознавства як науки, окреслено його основні цілі й завдання на сучасному етапі розвитку ринкової економіки. Наголошено на винятковій важливості товарознавства у забезпеченні населення країни якісними та безпечними продуктами харчування і непродовольчими товарами. Розкрито зміст основних аспектів товарознавства як науки. Названо актуальні інноваційні напрямки розвитку товарознавства в сучасних умовах. Розглянуто проблеми і перешкоди розвитку товарознавства в Україні. Визначено шляхи подолання основних проблем товарознавства через проведення ефективної державної політики та здійснення відповідних заходів. EN: In modern commodity science, the following innovative changes can be distinguished: the use of new techniques, technological processes or a new market approach to production (buying and selling);introduction of products with new characteristics or properties; use of new materials or raw materials in production; changes in the organization of production and its material and technical support; emergence of new sales markets for goods. The purpose of the article is to determine the main directions of the development of modern commodity science, to investigate and describe possible ways of solving problems that arise during the transformation of commodity science in modern conditions. Presenting main material. Merchandising is a multidisciplinary science that studies the processes of production, distribution and consumption of goods. The main aspects of commodity science are the study of technological processes of manufacturing goods, their properties and effects on health and the environment. Commodity issues are a key aspect of the modern economy and affect the quality, safety and efficiency of goods. А comprehensive approach to solving the problems of commodity science is necessary to improve the quality, safety and efficiency of products, promotes innovation and the development of new technologies, and also helps to avoid potential problems and risks in products. Conclusions. The development of commodity science should be aimed at transforming processes related to safe food consumption and safe exploitation of goods that have a minimal impact on the environment at all stages, both for the current generation and for future generations. This involves the introduction of new systemic approaches to research and innovation in the field of food products and non-food products.