Modern approaches for storytelling: case for european and asian producers.

Ahrorov, F.,; Legeza, Daria; Легеза, Дар'я Георгіївна; Leheza, Daria

ISSN: 2524-0714

Please use this identifier to cite or link to this item: http://elar.tsatu.edu.ua/handle/123456789/17228

Full metadata record

DC Field	Value	Language
dc.contributor.author	Ahrorov, F.,	-
dc.contributor.author	Legeza, Daria	-
dc.contributor.author	Легеза, Дар'я Георгіївна	-
dc.contributor.author	Leheza, Daria	-
dc.date.accessioned	2023-12-19T21:23:17Z	-
dc.date.available	2023-12-19T21:23:17Z	-
dc.date.issued	2021	-
dc.identifier.citation	Ahrorov F., Legeza D. Modern approaches for storytelling: case for european and asian producers. Digital Business transformation: challenges and opportunities for partnership: Materials of International scientific-practical conference (Melitopol, September 9-10, 2021) / editorial board D.Legeza, Y. Sokil [et al.] / TSATU. Melitopol : LLC COLOR PRINT, 2021. С. 76-78	uk
dc.identifier.uri	http://elar.tsatu.edu.ua/handle/123456789/17228	-
dc.description.abstract	Storytelling creates a new format for conveying information to the customer in digital marketing. Firstly, it investigates the problem of society and reveals issues relevant to consumers. Secondly, quality storytelling personalizes the appeal, and the consumer understands that the brand decides exactly his need. Finally, storytelling inspires new ideas and innovation for other businesses.	uk
dc.language.iso	en	uk
dc.publisher	Melitopol : LLC COLOR PRINT	uk
dc.title	Modern approaches for storytelling: case for european and asian producers.	uk
dc.title.alternative	Сучасні підходи до сторітелінгу: кейс для європейських та азіатських виробників.	uk
dc.type	Article	uk
Appears in Collections:	кафедра Маркетинг

Files in This Item:

File	Description	Size	Format
Legeza2_.pdf		5.67 MB	Adobe PDF	View/Open

Show simple item record CORE Recommender ???jsp.display-item.check???