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http://elar.tsatu.edu.ua/handle/123456789/10887
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Kryvonos, Iryna | - |
dc.contributor.author | Кривонос, Ірина Анатоліївна | - |
dc.contributor.author | Кривонос, Ирина Анатольевна | - |
dc.contributor.author | Klimova, A. S. | - |
dc.date.accessioned | 2020-05-29T08:37:33Z | - |
dc.date.available | 2020-05-29T08:37:33Z | - |
dc.date.issued | 2020 | - |
dc.identifier.uri | http://elar.tsatu.edu.ua/handle/123456789/10887 | - |
dc.description.abstract | In today's market economy, when there is a maximum diversity in goods and services, it is difficult for the consumer to determine the user of what brand he wants to be. Therefore, the image concern is a pressing issue for companies. Managers' attention to brand management begins to increase as they become aware of the impact that company brand has on the performance of a company. These circumstances determine the relevance of the topic of the study. | uk |
dc.language.iso | en | uk |
dc.relation.ispartofseries | Матеріали Міжнародної наукової конференції «Science without borders»;(С. 40-42) | - |
dc.subject | reputation management | uk |
dc.subject | top managers | uk |
dc.title | Reputation management: theoretical aspects in a modern company | uk |
dc.type | Article | uk |
Appears in Collections: | кафедра Іноземні мови |
Files in This Item:
File | Description | Size | Format | |
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Kryvonos_Klimova_Reputation_Rusnauka_30.03.-07.04.2020.pdf | 416 kB | Adobe PDF | View/Open |
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