Стратегічні напрямки розвитку туристичної галузі в Запорізькій області

Abstract

UK: В статті досліджено теоретичні та прикладні засади розвитку сфери туризму на території Запорізької області. Проаналізовано рекреаційний потенціал Запорізької області та характер його використання. Доведено необхідність стимулювання розвитку форм сільського туризму. Сформульовано основні напрямки ефективного функціонування регіонального туристичного бізнесу в Запорізькій області. Обґрунтовано необхідність розвитку нових форм та напрямків туристичної діяльності в регіоні. EN: Introduction. Under the current conditions, the problem of ensuring the socio-economic development of the regions is of particular importance, given the prolonged crisis situation of the national economy. In our opinion, special attention should be paid to the forms and types of tourism, the functioning of which has hitherto been insufficiently widespread and the basis of which is rural households. Some aspects of the regional policy to promote tourism development need to be further explored, given its multifaceted nature and the place of small businesses in the service sector. The purpose of this article is to develop and substantiate the strategic foundations for the development of the tourism industry in the Zaporizhzhya region, taking into account the socio-economic and cultural importance of a number of its varieties. Results. The results of the study proved the need to change approaches to the regional policy of promoting tourism in the Zaporizhya region. It is proved that the historical, cultural and natural-climatic potential of the region is not used enough. The main aspects of the Strategy for the development of tourism in the Zaporizhzhia region for the period 2020-2025. The strategy is based on the principles of the factor-rotational concept of economic development, according to which the key to effective functioning of business entities at the present stage is to improve the skills of employees on the basis of active creation, processing and practical use of information material. Also, the scientific basis was the provision of the concept of socially responsible business. Conclusions. The paper outlines the strategic directions of the state policy of promoting the development of tourist activities in the Zaporizhzhya region. The proposed measures are based on the principles of socially responsible business conduct as a form of expression of the concept of sustainable development of society. The necessity of expanding the directions of tourist activity, the resource base of which is rural households (rural green tourism, ecological tourism, gastronomic tourism, etc.) has been proved. The importance of proper information support for the development of tourist activity in the region and the creation of a network of regional laboratories to study the local features of the functioning of the tourism industry are substantiated.