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http://elar.tsatu.edu.ua/handle/123456789/17180Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sokil, Yana | - |
| dc.contributor.author | Сокіл, Яна Сергіївна | - |
| dc.contributor.author | Sokil, Oleh | - |
| dc.contributor.author | Сокіл, Олег Григорійович | - |
| dc.date.accessioned | 2023-12-13T18:58:01Z | - |
| dc.date.available | 2023-12-13T18:58:01Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.citation | Sokil Ya., Sokil O. Digital communication tools for online business. Digitalization of the economy as a factor of sustainable development : Materials of International scientific-practical conference (Mariupol, May 25-26, 2021 y.) / editorial board O. Khadzhynova [et al.] / SHEI “PSTU”. Mariupol : PSTU, 2021. С. 15-17 | uk |
| dc.identifier.uri | http://elar.tsatu.edu.ua/handle/123456789/17180 | - |
| dc.description.sponsorship | The modern economy environment and theoretical substantiation record the emergence of new marketing communication roles, increasingly actualizing the crucial role of building an online customer relationship management. The researchers note a steady decline in the effectiveness of traditional communication tools and media and the degree of trust in them for all the growing importance of Internet communications. Among the reasons the following are generalized: society information development and an increase in the audience of the Internet, a change in consumer psychology and consumer characteristics of millennials, striving for omnichannel, personalization of interaction and blurring of boundaries between online and offline space, an increase in the consumer communication activity and the intensity of their experience exchange | uk |
| dc.language.iso | en | uk |
| dc.publisher | Mariupol : PSTU | uk |
| dc.title | Digital communication tools for online business. | uk |
| dc.title.alternative | Інструменти цифрового спілкування для онлайн-бізнесу. | uk |
| dc.type | Thesis | uk |
| Appears in Collections: | кафедра Фінансів, обліку та оподаткування 11 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Sokil_2021.pdf | 889.71 kB | Adobe PDF | View/Open |
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