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http://elar.tsatu.edu.ua/handle/123456789/14649| Title: | Tourists Generation Z: Features of Perception of Marketing Incentives and Advertising |
| Authors: | Bakina, Tetiana Бакіна, Тетяна Володимирівна Бакина, Татьяна Владимировна Tkachuk, U. |
| Keywords: | tourism;Generation Z;digital person |
| Issue Date: | 2020 |
| Series/Report no.: | Актуальні проблеми розвитку галузевої економіки та логістики: матеріали VІІІ науково-практичної internet-конференції з міжнародною участю (Харків, 12 листопада 2020 р.);С. 17 Actual problems of industrial economy and logistics development: materials of VІІІ scientific and practical internet-conference with international participation (Kharkiv, 12 november 2020);С. 17 |
| Abstract: | Focusing on the preferences of Generation Z in tourism is one of the latest trends in developed countries. Generation Z is a term used for people born since 1995. Often the term "Generation Z "is used as a synonym for the term" digital person" because they appeared in the era of mobile phones, computers and the Internet. By the end of 2020, Generation Z will become the largest population group in the world, so it makes sense for businesses that want to maintain their position in the market and develop to pay attention to their preferences and consumer habits. |
| URI: | http://elar.tsatu.edu.ua/handle/123456789/14649 |
| Appears in Collections: | кафедра Бізнес-консалтинг та міжнародний туризм |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Тези Бакіна, Ткачук.pdf | 335.4 kB | Adobe PDF |  View/Open |
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