Маркетингове дослідження ринку плодів та ягід України

Abstract

UK: В роботі вивчається сучасний стан та перспектива розвитку ринка плодово-ягідної продукції України. Досліджується використання інтегрованих методів маркетингу для ефективного розвитку підприємства при вирощуванні і реалізації плодів. EN: Using integrated marketing methods are very effective for development enterprise in growing of fruits and berries productions. As a result of my investigation the active marketing actions must be directed to increase new consumers and their positive attitude towards the manufactures, the expansion customer base. That's why it's important to enlarge the popularity of Ukrainian brand exactly quality. Also I analyse the reorganization store up and distribution network. For effective development of modern gardening is necessary a combination of organizational and economical factors as well as technical and technological. The main aims of changing economic situation are rational use of resources truck farming, bioclimatic potential of the regions through the introduction of intensive resourcesaving technologies, the expansion network enterprises specialized on the production of fruits and berries, improve the placement, ground , selections and sorts of gardens, also their remaking , saving and effective perspectives in growing.