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http://elar.tsatu.edu.ua/handle/123456789/5196| Title: | The essence and peculiarities of the development of industrial marketing in Ukraine |
| Authors: | Shkvyria, Natalia Шквиря, Наталя Олександрівна Шквыря, Наталья Александровна |
| Keywords: | iIndustrial marketing;industrial market;consumer marketing;need;demand;marketing activities |
| Issue Date: | 2013 |
| Series/Report no.: | Economics & management: proceedings of the 3rd international conference of young scientists em-2013;(P. 184-185) |
| Abstract: | In article the nature and meaning of industrial marketing in market conditions are determined. The main differences between consumer marketing of industrial marketing are systematized. Prerequisite for the development of industrial marketing in Ukraine are identified. |
| URI: | http://elar.tsatu.edu.ua/handle/123456789/5196 |
| Appears in Collections: | кафедра Маркетинг |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ilovepdf_com-184-185.pdf | 203.07 kB | Adobe PDF |  View/Open |
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